From what I've read and seen, pepe and other meme coins are still mostly just retail—like, regular people online hyping them up. Most big businesses and investment funds don't really take them seriously. They usually want stuff with some kind of track record or actual value behind it. I remember hearing about some big funds dabbling a little bit in Dogecoin before, just to try it out, but honestly, pepe is so new and risky that I doubt the giant money guys are throwing in more than pocket change. It does show, though, that the way people invest is changing with all this meme culture. Maybe in a couple of years, if pepe or another coin actually sticks around and gets used for something real, the bigger companies could care. For now, it's mostly people hoping to get lucky or just have some fun.