Hey there! You've probably noticed that Twitch uses our data—like cookies and stuff—from our devices and accounts. They do this to make Twitch more personal for every user, like remembering your settings or suggesting channels you might like.

They also use this data to develop some kind of ads strategy so that what you see could actually interest you. They mix in some of Amazon's ad services, which makes sense since Amazon owns Twitch, alongside some third-party partners. But don't worry too much—you can choose to reject, accept, or even customize how your data is shared.

I remember when I first learned about it, I freaked out a bit. But then I found out that Twitch lets you control your data preferences. I went through the settings and tweaked a few things. It's actually pretty chill once you get the hang of it.

You can check out more details in their Cookie Notice and Privacy Notice when you're logged in or just exploring the site. Makes you feel a bit more in control in this digital age, y'know? 😊