I've noticed this too and it's honestly kinda confusing, right? Like, you'll be flipping channels or scrolling online and see the same football match on TNT Sports, Sky Sports, and some random app. From what I've seen, it’s all about TV rights and business deals.

Sometimes, for super popular matches, like Champions League or big finals, the broadcasters all want in. They've signed separate multi-million pound contracts just to make sure their viewers can see the big games. Plus, different channels might have slightly different commentary teams or camera angles, but honestly, it usually just means more ads.

It also depends on your country—sometimes one channel gets exclusive rights, but in other places, they have to let certain games show on multiple platforms. I remember getting so hyped for a match once, only to realize I could have watched it in three different places. Feels silly, but for the companies it's about getting as many people as possible watching their ads and subscribing.

Honestly, I wish they would just pick one and stick with it—but at least it means we have back-up options if one service crashes or needs you to update for the millionth time.