From what I've seen, meta ai could help businesses save money in small ways, but it's easy to think it'll fix everything, which is kind of wishful thinking. Some companies get excited about all the stuff AI says it can do, like handling customer questions or making ads, but then they find out there are lots of little things that still need real people to sort out.

I worked at a small business last year where they tried using AI for social media posts. Yes, it sped things up, but they still needed someone to double-check for weird mistakes. Plus, the AI couldn't really get their "vibe" right. So, I think meta ai is good for saving some time and maybe some cash on basic tasks, but if a company expects it to do everything perfect, they're probably gonna be disappointed. The marketing makes it sound magical, but in the real world, it's just another tool. Businesses shouldn't expect it to solve every problem or slash costs overnight.