That's such a good question because I've wondered the same thing! It felt like Yemi Alade was on top for ages and then Ayra Starr just sped past her. I think the main thing is the internet is way bigger now than when Yemi started out. Social media apps like TikTok and Instagram have helped songs go viral faster, and Ayra's song "Rush" was literally everywhere for months. Plus, Ayra Starr's younger, so she connects with Gen Z more, and her style matches what people are listening to now.

I've also noticed that people from outside Nigeria are listening to Afrobeats a lot more. My cousins in the UK knew "Rush" before I did. It just shows that the music scene keeps changing, and if you can make a hit that blows up online, you can pass records that seemed unbeatable before. Yemi Alade did amazing, but Ayra Starr kind of got lucky with the timing and how the music industry is so online now. If you want to break records these days, you really have to understand how to use the internet to your advantage.