Alex Warren totally blew up on Spotify, and honestly, it's kinda wild seeing how he went from viral TikToks to almost 2 billion total streams. What I've noticed is that unlike a lot of influencers who just release one song and move on, Alex stuck with music and actually tried to improve. I started listening when he dropped his first singles, and you could hear him getting better with each track. Plus, his fans are like really hardcore—a bunch of them stream his songs nonstop, which helps with those streaming numbers.

I also think he just knows how to use social media. Every time he releases a new song, he's making memes, behind-the-scenes videos, or just sharing super personal stuff—it's like you're along for the ride, not just watching someone sell you music. I can't say I'm the biggest fan of every song, but I have to respect the hustle. Not every internet celeb manages to cross over and actually stick as an artist, but Alex Warren really pulled it off—and the Spotify stats prove it. It honestly just feels like he never gave up and that's why he's everywhere now.