Davido is smart about using videos for everything, whether it’s music, behind-the-scenes, or just hyping up his next big show. I’ve noticed that whenever a new single drops, there’s always some crazy music video out on YouTube and it instantly blows up. The visuals are flashy, the locations are cool, and he brings his crew—that alone gets people talking.

But it’s not just about looking cool. These videos make his music go viral and keep fans interested. Like, when I’m scrolling TikTok, I see his songs because people use his videos for memes, dance challenges, or fan edits. And for his tours, he teases clips of rehearsals or concert crowd shots so everyone wants to buy a ticket or at least check out the highlights.

Honestly, if he didn’t use video this way, I don’t think he’d have half the global reach he has now. It’s one of the reasons everyone—coaches, scouts, even people outside Africa—know his stuff. So yeah, videos are a big deal for Davido and a major reason for his popularity.