I've honestly seen so many people talking about pepe like it's the next big thing in crypto, kinda like Dogecoin used to be. From what I've tried to figure out, pepe is another meme coin that got super popular online, and its price can jump up or crash out of nowhere just on hype alone. I remember a few months ago, some guy I know turned like fifty bucks into thousands off pepe, but then I also saw people lose a ton when it fell. Unlike stocks or actual companies, meme coins like pepe don't really have any business plan or tech behind them—they just ride waves of social media and trends. If you're thinking about putting money in, I'd probably only risk what you can laugh about losing because it can change super quick. It's fun to watch, but I'm not buying in unless I can afford to see that money vanish overnight.