Honestly, it's kinda weird companies stick with Nielsen ratings when there are so many new tools out there. In my experience just reading about how companies make decisions, it seems like people just trust what’s been around forever. A lot of big advertisers and TV execs don’t wanna risk missing out on what they see as "the standard" for measuring what people watch, even though everyone knows people watch stuff online and on their phones now.

I've talked to my uncle who works in advertising, and he says everyone complains about the old system, but no one wants to give it up because it’s the only thing everyone agrees on. Social media and digital trackers tell you a lot, but advertisers say you can’t really compare the two directly. It’s kinda wild, though, cause Nielsen doesn’t count every single person—it just guesses based on samples! So I think companies stick with it because it’s safe, not because it’s perfect. For business, sometimes the "safe" numbers win, even if they’re old-school. If you ask me, I’d totally use the internet stuff more.